Featured
Watermelon and tea are a good combination but adding cheese foam makes for an amazing beverage experience. Honey and dill tie this mouthwatering drink together and bring out the natural freshness of watermelon.
Amid a recession and a pandemic, restaurants and bars are revamping beverage sales by putting cocktails on tap. Keg systems are more advanced and cost-effective than ever, and they help safeguard health by minimizing the number of things a bartender touches when concocting a drink.
As many restaurants and bars struggle to survive the COVID-19 pandemic, some are finding new streams of revenue by serving to-go beverages. Just like quality to-go food, drinks crafted in-house taste just as good when consumed from the comfort of your own house.
From casual to fine dining, operators are looking for things that are exciting and going to the next level, says Tony Pereyra, beverage specialist and cofounder of Los Angeles-based beverage consulting company The Spirits in Motion.
Opening day of baseball season brought the opening of two new specialty bars in the St. Louis Cardinals’ Busch Stadium. The Spirits in Motion trained over 80 bartenders, developed an in-depth training program, and crafted six signature cocktails to breathe life into El Birdo’s Margarita and The Classic Mule. This project was especially exciting for Spirits in Motion co-founder Tony Pereyra, who is a lifelong baseball fan himself.
Your favorite bartenders have had great success revamping beverage options for Outback Steakhouse! Throughout 2018, our yearlong training initiative helped increase beverage sales by nearly $4 million. The Spirits in Motion worked with largest Outback Steakhouse franchisee Cerca Trova to create this whopping company-wide revenue increase.
An examination of trends in alcoholic and non-alcoholic beverage consumption with an eye toward back of the house synergies.
The Spirits in Motion is proud to announce that all QSL Bartenders are officially The Spirits In Motion Trainees! Read more about Tony's experience from Cleveland, OH!
Growing concept from California making decision to improve their beverage program hiring The Spirits In Motion! See more about Phil's experience while making DogHaus Biergarten "on trend".
On Trend Talk with Tony P:
Both nonalcoholic and boozy beverages are getting a winning dose of wellness-promoting ingredients
The Spirits in Motion are experts when it comes to opening exciting new restaurants and bars, but Taffer’s Tavern was our first grand opening during the pandemic — and the opening went beautifully. Located in Alpharetta, GA, the new tavern is owned by Jon Taffer of Bar Rescue and offers familiar food with a classic tavern feel.